Friday, September 11, 2020

Do Your Clients Care About Your Coffee

Developing the Next Generation of Rainmakers Do Your Clients Care About Your Coffee? Compared to the quality of your legal work and your client service, your coffee is a really small thing, right? Even if  it is a small thing, every interaction with a client, including your coffee, is important. I have been blessed to work with lawyers at McCarthy Tétrault, one of the top Canadian law firms. Their lawyers are outstanding, and so is their staff. When I am in Montreal, Rosa or Kim serve me a latte, just the way I like it. McCarthy’s food services team is outstanding in all their offices. In Toronto, I especially like the fresh vegetables served at lunch. I thought of coffee recently when Nancy and I stayed at theFairmont Chicago Now Offers Swanky Nespresso Coffee. What is the point? Every interaction your firm has with clients makes an impression. Your clients will come away thinking your firm is remarkable, ordinary or not so good. Potential clients will not decide to hire your firm because of its coffee and food service. But, it provides one more opportunity to create a positive impression. BTW: If you come visit me at my office, I can make a latte for you.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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